The goal of the Network for a Healthy California--Latino Campaign is to empower low-income Latino adults and their families to consume the recommended amount of fruits and vegetables and enjoy physical activity every day in an effort to reduce the risk of chronic diseases.

The Latino Campaign airs Spanish and English television and radio advertisements, operates mobile billboards, and works with bilingual spokespeople who present the important issues to the media.  The campaign also conducts community-level interventions through festivals, farmers/flea markets, neighborhood markets and health service providers.

The Latino Campaign is the recipient of the 1999 Gold Cindy Award for Outstanding Educational Video, the Public Relations Society of America's 2000 Prism Award for Ethnic/Multicultural Program of the Year, the 2001 National Public Health Information Coalition Award for Excellence in Public Health Communications, and the 2001 International Mercury Award for Public Health Awareness Campaign.

For more information
Rebecca Villa
UC Cooperative Extension, Latino Campaign
4800 E. Cesar E. Chavez Avenue
Los Angeles, CA 90022
rvilla@ucdavis.edu
Tel: (323) 260-3356
Fax: (323) 881-1951

Materials and Resources
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